LOFT, the brand known for feminine, versatile clothing, announces the launch of LOFT Plus, sizes 16-26. This new category is the latest addition to the brand’s existing size offerings, which also include Petite, Tall and Maternity, and establishes the brand’s unique place in the market as a full-service destination for on-trend fashion for every day.

“Our mission is to provide women with great fashion to live confidently,” said Gary Muto, President and CEO, Ascena brands. “Adding Plus to our overall offering is a natural evolution for LOFT.”