London Celebrates Modest Fashion Week to Celebrate Cultural Diversity

Nearly 30 designers from around the world showcased their new lines at the Modanisa London Modest Fashion Week. The event was sponsored by Monadisa, the world’s first online fashion and shopping website for women embracing a modest dressing style. It stocks 30,000 items from over 300 brands, serving 9 million visitors each month with sales to 103 countries. More at

Tickets for all the fashion shows sold out weeks ago. Emerging and established designers presented their new collections on the catwalk at the iconic Olympia, including British labels Pillar and Farrah Naaz, Fllumae (USA), Aidijiuma (Malaysia), Mayovera (Turkey), and Helena Latifi (Norway)

“The shows illustrated how diverse modest fashion style is. Some were heavily defined by cultural influences, while others fused East-West elements, producing modern daywear and glamorous evening dresses that adhere to Islamic principles, yet appeal far beyond,”  said Franka Soeria a co-creator of Modest Fashion Week. 

Modest fashion is a thriving new sector. A 2015 State of the Global Islamic Economy report valued the industry at $230 bn globally, predicted to rise to $327 bn by 2019.

Elegance personified in this outfit by Norwegian headwear designer Helen Latifi


This stunning three-quarter jacket by British designer Farrah Naaz caught the eye


The world’s first hijabi model Halima Aden leads on catwalk for Turkish swimwear designer Mayovera at Modanisa


Malaysia’s Aidijuma showcasing its globally renowned scarfs and shawls