Pantene Brings Beauty of African American Hair to Forefront in New Poetic TV Campaign


As part of the next chapter of its “Strong Is Beautiful” story, Pantene launches a new ad that celebrates the heritage, diversity and beauty of African American hair, proving all strong hair is beautiful. Featuring Pantene Brand Ambassador, Jillian Hervey, alongside African American women of all ages and with a broad representation of hair textures and styles, the ad is a celebration of all strong, beautiful hair. The varieties of striking and varied styles shown are the artistic creation of Pantene Celebrity Stylist, Chuck Amos.

“Learning to embrace my natural curls has been a hard process for me and I know that many other African American women relate,” says Hervey. “I’m thrilled Pantene is taking a step in the right direction to celebrate all strong, beautiful textures and styles.”

Pantene Brand Ambassador, Jillian Hervey, behind-the-scenes at the shoot of Pantene’s newest TV ad campaign. Hervey is a singer/song writer and performance artist who makes up half of the New York band, LION BABE.

Behind-the-scenes at the shoot of Pantene’s newest TV ad campaign