Known for its revolutionary rule-breaking spirit, SEPHORA continues to redefine the beauty experience mold with the opening of SEPHORA Studio, a new concept store with an unprecedented emphasis on artistry and skincare services contained within 2,000 square feet of selling space. On the heels of its largest North American store opening on Manhattan’s 34th Street, SEPHORA Studio breaks new ground as the retailer’s smallest footprint in the U.S. and first concept store of its kind. SEPHORA says the Studio presents clients with an optimized store design and intimate format that fosters personalized connections between our clients and the store’s top-ranking beauty advisors. It debuts on Boston’s famous high-end shopping destination, Newbury Street, on July 21.

“In today’s retail environment where very little is constant and clients’ expectations are ever-evolving, one thing has remained true for SEPHORA: there is no better way to create meaningful connections with clients than through personalized experiences and a customized approach to beauty. We could not be more focused on that notion than we are with the opening of SEPHORA Studio,” said Calvin McDonald, President and CEO of SEPHORA Americas. “The Studio merges the best of an inclusive neighborhood retail environment with best-in-class digital tools that enable our expert beauty advisors to customize recommendations on an individual basis.”

The SEPHORA Studio integrates a variety of digital tools to optimize client experiences before, during and after their store visit. Among them are digital welcome and service menu screens for easy navigation and self-help, and beauty advisors with mobilized devices that can quickly service clients with appointment check in, looking up their Beauty Insider status, and retrieving ratings and reviews on any product throughout the store.