Photo courtesy of The Delmar Loop

Change is on the horizon for the iconic Delmar Loop, with the appointment of its first-ever executive director.

Rachelle L’Ecuyer will officially assume the inaugural role for The Delmar Loop beginning Aug. 13.  Under the leadership of the organization’s newly created position, the East Loop in the City of St. Louis and the West Loop in University City, will have the opportunity to strengthen a uniform identity and brand, develop shared goals and initiatives and continue to serve as a major regional destination for shopping, dining and entertainment.

Joe Edwards, chairman of the East Loop CID and The Delmar Loop SBD, made the announcement following an extensive search that drew more than 100 potential candidates from across the Midwest.

“We unanimously chose Rachelle, who has a great track record for community building and economic development, and we are looking toward a bright future,” Edwards said.

Rachelle L’Ecuyer

L’Ecuyer was born and raised in the Skinker-DeBaliviere neighborhood and grew up with The Delmar Loop at her doorstep. Her father, Jim, was the first executive director of the Skinker-DeBaliviere Community Council. L’Ecuyer, who has a background in real estate and economic development, played a major leadership role in the revitalization of Maplewood’s historic downtown, where she spent 13 years as the community development director. During her tenure, the historic district reached 100-percent occupancy.

St. Louis Walk of Fame photo courtesy The Delmar Loop

The Delmar Loop runs from Laurel Avenue in the City of St. Louis to University City Hall. The area boasts 200-plus shops and award-winning restaurants, and is home to iconic cultural landmarks such as the St. Louis Walk of Fame, The Pageant, Delmar Hall, Blueberry Hill and the Tivoli Theater. Considerable redevelopment efforts east of Skinker along Delmar are planned for the future with funding from the newly formed East Loop C.I.D.