Model and body love activist Tess Holliday has been changing the shape of the modeling industry since 2010.

Born in Mississippi, the beauty began her career working for independent designers and brands. She soon amassed a massive social media following, cementing her status as a top influencer in the body positivity space. Holliday launched her #effyourbeautystandards campaign in 2013, with the message that beauty comes in diverse sizes and colors and is beyond gender and social class.

Holliday is the new face of Sebastian Professionals’ new campaign #ShapeYourWorld, connecting creative spirits with Sebastian’s iconic line of hairsprays designed to enable new possibilities of self-expression.The Shaper line of moldable, brushable hairsprays is an invitation to those who believe in shaping their identity. You can shape your look, shape your style, shape your experience and shape your world. Join the movement and share your look using #ShapeYourWorld.