To celebrate the launch of stellamccartneycares.org, award-winning actor and director Idris Elba OBE is featured in Stella McCartney’s new Breast Cancer Awareness campaign. Honest, confident and inspiring, this new campaign short film, “All is Love,” sheds light and information on the disease, a very personal cause to both Elba and McCartney.

Appearing alongside an inspiring group of people who bravely share their experiences with breast cancer, the British actor narrates “All is Love,” his  voice challenging the taboo of men speaking openly about women’s breasts and the experience of breast cancer, which affects both women and men directly, and aims to inspire, educate and support.

“Along with many other people, I was unfortunate enough to have lost my father to cancer five years ago,” said Elba. Removing the taboo around men talking about breast cancer and encouraging other men to talk about it with their wives, mothers and sisters is something you don’t often see or hear about, but it should be.“