Coach launches its women’s global advertising campaign for Spring 2019, shot in a sunlit desert landscape outside of Los Angeles. It stars a new, all-female Coach gang—including Coach ambassadors Kiko Mizuhara and Guan Xiaotong and models Adut Akech, Sora Choi, Indira Scott, Fran Summersand Kiki Willems—girls who each embody the cool, confident spirit of the Coach Girl.
The campaign sees the women dressed in floral print dresses, salvaged heirlooms and carrying the season’s star bags—the Parker Top Handle and the Signature Patchwork Dreamer. In addition, the campaign features pieces created in collaboration with Disney which playfully reimagine the studio’s well-known characters. The images and new cast convey the distinctly inclusive and optimistic vision of the house and the collection’s theme of scavenged and reconstructed Americana.