Coach’s Spring Campaign Features an All-New Female Cast

Coach launches its women’s global advertising campaign for Spring 2019, shot in a sunlit desert landscape outside of Los Angeles. It stars a new, all-female Coach gang—including Coach ambassadors Kiko Mizuhara and Guan Xiaotong and models Adut Akech, Sora Choi, Indira ScottFran Summersand Kiki Willems—girls who each embody the cool, confident spirit of the Coach Girl.

The campaign sees the women dressed in floral print dresses, salvaged heirlooms and carrying the season’s star bags—the Parker Top Handle and the Signature Patchwork Dreamer. In addition, the campaign features pieces created in collaboration with Disney which playfully reimagine the studio’s well-known characters. The images and new cast convey the distinctly inclusive and optimistic vision of the house and the collection’s theme of scavenged and reconstructed Americana.

Cillah Hall

Publisher/Fashion Editor

With a background as a former model, TV news producer and public relations agency owner, Zambian-born Cillah Hall is all about showcasing ordinary women with extraordinary stories. Her background also includes roles as co-founder and event producer of Missouri Style Week, currently on hiatus. But her proudest accomplishment thus far is Gazelle Media, whose name is inspired by the way she lives her life and her African roots. Before moving to the U.S. at age 19, Hall was a first-runner up in the Miss Zambia Universe pageant.

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