LOFT, the brand known for feminine, versatile clothing, announces the launch of LOFT Plus, sizes 16-26. This new category is the latest addition to the brand’s existing size offerings, which also include Petite, Tall and Maternity, and establishes the brand’s unique place in the market as a full-service destination for on-trend fashion for every day.

“Our mission is to provide women with great fashion to live confidently,” said¬†Gary Muto, President and CEO, Ascena brands. “Adding Plus to our overall offering is a natural evolution for LOFT.”