Estée Lauder this week announced that it has signed Karlie Kloss, model, entrepreneur and philanthropist, as its newest Global Spokesmodel and Brand Ambassador. The St. Louis native joins the current roster of Estée Lauder spokesmodels Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland and Yang Mi.
Karlie’s first campaigns will debut beginning in July 2018 across digital, social, TV, in-store and print to support Estée Lauder’s iconic products including Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme. These campaigns were shot by Josh Olins in Los Angeles and Palm Springs.
Karlie’s production company, Klossy productions, will also partner with Estée Lauder to create Karlie’s own beauty content to share with over 16 million followers across her social and digital platforms. Karlie’s first video launched Thursday, featuring founder Estée Lauder’s great granddaughter, actress Danielle Lauder. In a humorous, behind-the-scenes sketch, Danielle oversees Karlie during her first day working at Estée Lauder’s New York City headquarters. This is the first in a series of videos produced by Karlie that will debut on her YouTube channel, Klossy, as well as on both Karlie’s and Estée Lauder’s digital and social channels.
Raised in St. Louis, Missouri, Karlie was discovered at a local charity fashion show in 2006. Her career quickly took off, walking for top designers including Christian Dior, Alexander McQueen and Versace, among dozens of others, and starring in several major global campaigns including adidas, Calvin Klein, Carolina Herrera and Swarovski. Karlie launched Kode With Klossy in 2015 to empower girls to learn to code and become leaders in tech.
Karlie was recognized on the TIME 100 list for her philanthropic work as the founder of Kode With Klossy and was featured on the covers of Fast Company and Forbes for her work to scale the organization. Karlie recently forayed into media and television, hosting Freeform’s six-part series ‘Movie Night With Karlie Kloss’ and premiering as a correspondent in season one and two of the Netflix original series ‘Bill Nye Saves The World.’ Karlie launched her YouTube channel, Klossy in 2015, which has garnered over 690,000 subscribers and over 33 million views. Through her combined content platforms, Karlie has amassed over 16.8 million followers to date. Karlie also sits on the board of Oath serving as an advisor alongside Oath chair Serena Williams and other industry leaders.