This fall, Shiseido launched a new makeup collection with light textures and bold colors, perfect for the holiday party season. The collection features 21 products in 124 shades, with modern packing that exudes Japanese modern.
We can expect more from Shiseido in the coming months. The 146-year-old Japanese brand is staying at the forefront of innovation by investing in startups through its recently launched “Dreamers Fund,” where it looks to connect with young beauty innovators, many based on the West Coast of the United States, who are creating cutting-edge solutions, and makeup and skincare products. Shop Shiseido at Macys
