New York Fashion Week is about to get a million times hotter with Cheetos. Next week, fan-inspired looks will be revealed on the runway, combining the popularity of Cheetos with high-fashion clothing.
This will not be the Cheetos brand’s first time dipping into the pool of fashion. It collaborated with Forever21 earlier this year with the Cheetos x Forever 21 collection, which had everyone talking about the orange, yellow and red designs celebrating Flamin’ Hot Cheetos.
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The Cheetos “House of Flamin’ Haute” runway show will take place on Sept. 5, in New York City, with 21 looks, curated by famed stylists @luanna, @Hungry Hipsters, @thenavarose and @stylistjbolin. The show will close with a design by respected costume designer Ami Goodheart.
Cheetos is taking NYC from Flamin’ Hot to Flamin’ Haute with hair, makeup and nail looks that will leave you #LookinLikeASnack. Go to https://t.co/9xcqmHuOVL to book an appointment at the exclusive House of Flamin’ Haute style bar, open 9/6-9/7. #CheetosFlaminHaute pic.twitter.com/kbLNASqzQg
— Chester Cheetah (@ChesterCheetah) August 29, 2019
“We are continually in awe of how Cheetos fans share their love for the brand and express it in their own way, whether that’s creating original recipes with Cheetos, or donning Cheetos-inspired hair, nail or makeup looks,” said Brandi Ray, senior director of marketing, Frito-Lay North America.
The show itself is by invitation only, but on Sept. 6 and 7, fans will have the opportunity to get unique looks at The House of Flamin’ Haute style bar. Hair and nail salon services will be available for fans who want to experiment with fiery Cheetos-inspired hair, nails and makeup. Click here to secure your spot at the Flamin Haute’ Style Bar.
Or flaunt your spicy Cheetos fashion using the hashtags #CheetosFlaminHaute and #MyCheetosLook, and you may be surprised with a winning reservation.
Cheetos is breaking the barriers between food and fashion for this flamin’ hot event!
