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Bespoke Beauty Brand announces its newest cosmetics line of beauty products with fashion designer Jason Wu, marking the first time a major fashion designer has entered the mass-market beauty space.
Jason Wu Beauty includes everyday essentials for eyes, cheeks, lips, and brows, and is set to launch nationwide Jan. 17, 2021, at jasonwubeauty.com. Products range in price from $10 to $25 and feature fun names like Brows Before Boys multi-use powder for brows and hairline, Celestial Lust highly pigmented cream shadows, Jason the Freckled Boy faux freckles and Free-Da Brow eyebrow mascaras.
“I wanted to launch Jason Wu Beauty because I am literally obsessed with beauty!” Wu said. “When I launched my first fragrance, I had in my mind this dream to create Jason Wu Beauty as an exclamation point to everything that I love. It is thrilling to imagine the Jason Wu woman being able to find cosmetics that speak to her desire for products that are considered of the highest quality and complement the refined femininity in my clothes. These are hallmarks of my brand, and I really wanted to explore what that could mean for her in the beauty space.”
At only 37, Wu’s creative vision and unwavering devotion has afforded him the opportunity to dress some of the most influential women in the world, including former first lady, Michelle Obama, Meghan Markle, Duchess of Sussex, Reese Witherspoon, Diane Kruger, and Kate Bosworth.
