Luxury makeup brand Code8 recently introduced Alexa Chung as its first brand ambassador.
Chung, a British author, television personality, model and fashion designer, jump-started her modeling career at age 16. As one of Britain’s most powerful influencers, she is a muse for a multitude of fashion designers. Code8 and Chung have collaborated on beauty line “Beauty Decoded,” which she praised as having a ”simple” approach to beauty.
”Makeup for me is about accentuating and enhancing your features rather than masking or reinventing them, and that’s why I love the campaign imagery so much. It’s serious makeup for people who don’t take makeup too seriously,” she said.
”As much as I enjoy putting on a cat eye or a bold lip, for the most part my approach to beauty is simple and devoid of products that seem intimidating to use, and I think that’s mirrored in the ethos of Code8,” she added.
The campaign’s focus is to showcase the singular and fundamental messaging of the makeup brand.
Chung praised the Radiate Beauty Balm BB cream for being a lightweight alternative to heavier foundations.
”I’m not good on proper foundation because it’s a bit thick, but there’s a BB cream that Code8 does that’s really nice.” she said.
The model also gushes over the brand’s diverse range of lipsticks, which have been specifically curated to fit every skin tone.
”Red goes with everything, which is why it’s such a classic. I really love the red they do at the Miu Miu shows, the Miu Miu red lip. The women wear it in the shop, as well, but no-one seems to agree on what it is and where it’s from. I’ve asked everyone – even Pat McGrath – but there’s no single, official lipstick. A red lip is iconic and something that looks good on everyone – and Code8’s thing is that they’ve already made it to suit different skin tones via their Pop Art shade,” Chung said.
Visit codeeight.com to shop the products.
