U.K.-based Boux Avenue launches its first unretouched lingerie campaign to celebrate all bodies and encourage every woman to embrace her own unique style and shape as part of the brand’s “Your Shape, Your Style” campaign.
The campaign features brand ambassadors Malin Andersson and Zara McDermott, alongside models and fashion influencers, Ama Peters and Kaz Kamwi, who all exude boldness.
“I share with you my unedited shoot post-lock down, perhaps not eating the best or working out that much – but I present to you, me,” Anderssson said. “I stand tall and bold with their colorful new collection and ask you all to love the body you are in.”
Each woman wears lingerie styles from Boux Avenue’s new season collection to match their bold personalities, with the unretouched imagery celebrating their individuality.
