Focus on one thing and be the best at it: For national brand, Drybar, that simple philosophy translates to blowouts.
From 7 a.m. to 7 p.m., Thursday, May 16, Drybar will hold its grand opening in Frontenac. The 1,223-square-foot location will consist of nine styling chairs and all of the signature elements that define the unique Drybar experience, including wine, champagne, tea, coffee and sweet treats.
“This is the first Drybar in the state of Missouri, and St. Louis was chosen as the location because it has evolved to become a culture and trend epicenter in the Midwest,” said Maria Boschetti, senior director of brand marketing for Drybar. “With the city’s large urban and suburban populations, its genuine support of locally run businesses, and its commitment to fashion, festivities and fun, we knew St. Louis would embrace the Drybar experience.”
The franchisee, Caroline Morehead is a St. Louis local and was passionate about bringing Drybar to St. Louis. Sarah Sandoval, lead educator at Drybar, will be on hand the week of the grand opening to share hot summer style tips, graduation party and summer soiree hair trends, and easy breezy summer hair styles.
At the core of the experience is Drybar’s dedication to customer service and attention to every detail. The new location will offer all of Drybar’s signature services including:
Drybar’s Full Style Menu: You can achieve your look of choice from an extensive menu of options, including The Straight Up, The Manhattan, The Cosmo, The Mai Tai, The Cosmo-Tai, Southern Comfort, Dirty Martini, The Uptini, Old Fashioned, Shirley Temple or a style from the braid bar. Drybar’s menu has a look for every hair need.
Drybar’s Signature In-Shop Services: Services range from Classic Blowout, Uptini (aka an updo), Mudslide Treatment, Bay Breeze Hydrating Shot, Shirley Temple (special service available for ages 10 and under), Barfly Memberships, Dry Pro styling, weddings, group specials and parties, with endless possibilities.
Drybar’s Line of Professional Hair Styling Products and Tools: Aptly named in keeping with the pervasive bar theme, all products are created for the perfect blowout, including favorites like Buttercup Blow-Dryer, On the Rocks Shampoo and Conditioner, Triple Sec 3-in-1, Mr. Incredible Leave in Conditioner, Prep Rally, Sake Bomb Nourishing Conditioner and Detox Dry Shampoo.
Drybar’s New Look: St. Louis – Frontenac will maintain Drybar’s signature design, including custom Italian chairs, tufted fabric walls, marble bars with built-in phone docking stations and flat screens featuring cult favorite chick flicks. The shop also features the entire Drybar collection on three product modules to shop from.
Drybar St. Louis – Frontenac is located at 1580 Lindbergh Blvd. Space #2, St. Louis, MO, 63130. Normal business hours will be 7 a.m. to 8 p.m., Monday through Friday, 8 a.m. to 8 p.m., Saturday, and 9 a.m. to 6 p.m., Sunday. Appointments can be booked online at thedrybar.com, through the Drybar iPhone app, or by calling (877) 379-2279. Follow Drybar on Facebook, Instagram and Twitter.
