The coronavirus pandemic has greatly impacted fashion brands across the globe, and many of them are stepping up to provide some relief for health care professionals, using their factories to produce face masks, hand sanitizer, and even hospital gowns.
Medical staff members around the world have been forced to reuse face masks or not wear them at all. This puts their lives at a greater risk than they already are, and this fashion industry move to help increase these types of supplies and join the fight against COVID-19 will make a huge difference.
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Kering, a French multinational corporation and conglomerate announced that it will provide the French health care service with 3 million surgical masks, which will be purchased and imported from China.
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The brand’s high-end fashion labels, Balenciaga and Yves Saint Laurent, are holding workshops to prepare for utilizing its factories to manufacture face masks to prevent shortages for medical staff.
The coronavirus has also resulted in panic buying of certain items, resulting in an extreme shortage of hand sanitizer, of which sales have skyrocketed since the end of February.
LVMH, Louis Vuitton’s parent company, has pledged to use its perfume factories to manufacture hand sanitizer in France to help prevent future shortages.
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LVMH released a statement, stating that given the risk of a shortage of hydroalcoholic gel in France, Bernard Arnault has instructed the LVMH Perfumes and Cosmetics business to prepare its production sites to manufacture subtsantial quantities of hydroalcoholic gel to be provided to public authorities.
Designer Christian Siriano is making face masks for workers in New York. He has assigned his team of 10 seamstresses to construct a few thousand masks every week.
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“We are making waves and working on getting approvals before we start anything,” Siriano tweeted on Saturday. “It’s very important before anyone does anything to help, please make sure what you are making is safe and hopefully, FDA approved. We must be smart.”
Thousands of new cases of coronavirus are being identified across the United Sates each day. The only way we can get through this is by working together and taking all of the necessary precautions.
