Who is Gazelle? We are “Inspirational for the Aspirational!” We are a multi-media influencer brand with a focus on print, digital, social media and video. We have earned our following by establishing trust with our audience.
What does that mean? We aspire to nurture growth in all aspects of life, and we seek every opportunity to motivate others to do so, as well. We want to be the best we can be in all parts of our life, and want to both encourage and enable anyone who seeks the same. In order to be more completely fulfilled, to live a life of greater purpose and meaning, we must aspire to be better, to keep growing in all parts of our identity – intellectually, physically, spiritually and socially.
FREQUENTLY ASKED QUESTIONS
WHO OWNS GAZELLE? Gazelle was created by journalist, inspirational speaker and podcaster, Cillah Hall, a former news producer at St. Louis’ NBC affiliate station, KSDK NewsChannel 5. Read more about Cillah here.
WHAT SETS GAZELLE MAGAZINE APART?
– Gazelle magazine is the only print publication with an editorial management team made up completely of journalists, who are also community influencers, are sought after to serve as speakers at major galas and also serve on nonprofit boards and committees.
– We are the only locally owned luxury glossy magazine. Because we are not a franchisee, we have the freedom to be flexible to meet our target audience’s evolving needs. We understand St. Louis.
– Most local publications only reach the traditional high-income reader. We also reach the aspirational, the future CEOs of St. Louis-based companies. We understand how to drive a magazine from print to digital and video, engaging new audiences, who are quickly becoming the big spenders
or are the children of St. Louis’ old money. The heirs want excitement and freshness, and they care about social and environmental issues and sustainability. We cater to their needs.
– We are not just a magazine. We are an influencer brand. Our readers and followers trust our opinion on what to wear, where to shop, where to eat, and who to pay attention to. We understand how to integrate digital campaigns to maximize our advertiser’s needs.
– We understand the importance of digital, video and social media integration in all advertising campaigns. See our web traffic stats below, independently generated by Google Analytics Dashboard for WP by ExactMetrics, meaning that Google counts the visits to our website.
Our social media initiatives drive traffic to our website. Stories about the growth of Gazelle and its leadership in other media also drive traffic. We constantly stay engaged.
IS GAZELLE A PAID PUBLICATION?
No. Gazelle is a complimentary publication. We choose to remain that way because luxury consumers do not pay for magazines. They pick up complimentary copies from airport membership lounges, private jet hangars, hotel rooms and lobbies, spas and other locations that cater to a clientele with expendable income. We prefer to absorb that sales cost and offer our magazine to as many female (and some male) readers as possible to maximize the reach within our advertisers’ target audience.
IS PRINT DEAD? No. You only have to walk through the magazine aisles at grocery stores, pharmacies and bookstores like Barnes & Noble to see that print is anything but dead. People just don’t want to pay for it, as they now have access to complimentary content online. When you produce great content, they pick it up. It becomes part of their lifestyle. So we give them what they want.
WHY DO YOU DISTRIBUTE IN GROCERY STORES AND NOT RESTAURANTS, BARS AND OTHER INDEPENDENT LOCATIONS? In addition to grocery stores, we mail copies to doctors’ offices, spas and many other locations where clients sit and wait for services. We also mail to homes and businesses. The reason we focus on grocery stores for mass distribution is because a woman is likely to stop there on the way home at least a couple of times a week. She will visit a spa maybe once a month, and she will visit the same restaurant maybe once every three months. When you calculate the amount of daily grocery store traffic, you can see how our racks need constant refilling. Picking up Gazelle while at the grocery store becomes part of a woman’s weekly lifestyle choice. We do have a subscription option for readers who live outside of our designated distribution zip codes.
We also distribute at parties and galas where we are a media sponsor. Gazelle served as a media sponsor of 12 major galas and fundraisers in 2019.
See below to visit some of our most read pages on gazellemagazine.com. All appear in our print editions.
TAKE IT FROM ME (INFLUENTIAL ST. LOUISANS SHARE WISDOM)
BRIDAL BLISS (ST. LOUIS-AREA WEDDINGS)
LEADERSHIP APPROACH (FEATURES FOCUSED ON BUSINESS)
MELTING POT (ACCOMPLISHED IMMIGRANT WOMEN WHO CALL ST. LOUIS HOME)
SEE AND BE SEEN (PHOTOS FROM THE PARTIES AND GALAS)
GAZELLES IN OUR MIDST (WOMEN WHO ARE CHANGING THE WORLD)
For partnerships or to advertise, email publisher Cillah Hall at chall@gazellestl.com
