H&M just announced a collaboration with the family-owned luxury Italian brand, Giuliva Heritage that takes classic menswear silhouettes into the world of womenswear.
Margherita Cardelli and husband, Gerardo Cavaliere, Giuliva Heritage’s founders, are passionate about long-lasting fashion in great fabrics.
Together with H&M, the couple created a modern take on Italian heritage with a collection made from materials from more sustainable sources and in line with both brands’ journey to circularity, recycled fabrics, which have been used throughout.
The collection will be available in select stores worldwide, as well as on hm.com, beginning Sept. 3.
