St. Louis’ own John Goodman, the acclaimed actor and entertainer, known best for his role as Dan Conner on TV’s “Roseanne,” as well as numerous film roles, additional TV shows, and several animated voice-overs, will be featured in the second phase of Explore St. Louis’ “In The Know” TV campaign, extolling the virtues of local food and music scenes.
The campaign debuted in 2017, with a series of spots featuring St. Louis-born actor Sterling K. Brown that sets out to highlight St. Louis’ lesser-known aspects that make the region special.
“We are thrilled that John is joining Sterling in telling St. Louis’ story through the ‘In the Know’ campaign,” said Brian Hall, chief marketing officer of Explore St. Louis. “Not only have these spots received national and international recognition, they’ve provided a new platform to reach extended audiences with fresh messages about what St. Louis has to offer visitors.”
“St. Louis is always in my heart and a great place to come back to,” Goodman said. “It’s a great destination on its own. Every time I come back there is something new. I don’t know if it’s a well-kept secret, but it seems like one.”
In an effort to give back to the community, Goodman has donated his compensation to the SSM Health Cardinal Glennon Children’s Hospital. The donation will help support this nonprofit, 195-bed inpatient and outpatient pediatric medical center in St. Louis, which specializes in neonatology, cardiology, pediatric and fetal surgery, and cancer services.
“Don’t ever think you’ve got it rough, because the kids at Cardinal Glennon got it 10 times worse, and they are handling it better than I ever would,” Goodman added. “That really impressed me.”
Others who contributed to the production of these commercials include the families of music legends Miles Davis and Chuck Berry, as well as several local restaurants, including: Ted Drewes Frozen Custard, Pastaria, Sardella, Nathaniel Reid Bakery, Russell’s on Macklind, Pappy’s Smokehouse, Piccione Pastry, Vicia, Union Loafers and Union 30 at Hotel Saint Louis.
To view the commercials and learn more about the “In the Know” marketing campaign, visit explorestlouis.com/InTheKnow. Stay tuned in the coming weeks as Explore St. Louis debuts several more “In the Know” spots featuring well-known, St. Louis-proud celebrities.
Explore St. Louis is the driving force behind St. Louis’ $5.8 billion convention and tourism industry, the official destination marketing organization of St. Louis County and city, and operator of the America’s Center Convention Complex.
Photos courtesy of Explore St. Louis
