Innovative beauty technology brand Réduit, created by former Foreo CEO Paul Peros, has revealed the world’s first hardware technology launch of its kind.
Beginning in May, new beauty products will be sequentially launched over 20 weeks. The leading products are the hairpod treatments and the Réduit One applicator device, first revealed at the annual Consumer Electronics Show in Las Vegas earlier this year.
The Réduit series is based on exclusive magnetic technology. The Réduit One applicator device transforms formulas into a super-fine magnetic spray for enhanced distribution. The device turns particles into droplets that are 50 times smaller than traditional droplets. It has been proven to be more effective than traditional topical solutions, while generating less waste.
The brand has eliminated the need for unnecessary ingredients in its products. This results in improved potency, prompt immersion and a light finish. It remains environmentally friendly by using less packaging and less waste.
“Réduit is bringing true innovation to the beauty and hygiene space, giving consumers a new way to get significantly better results in less time with less waste. In the beauty industry, huge amounts of even the best products go to waste every single day through drying, crystallizing, or simply being wiped off the skin or hair without ever doing what they are designed to do,” Peros said. “At the same time, these ingredients actually hinder the performance of active ingredients and generally tend to worsen the consumer experience, making the product ‘heavy’ to wear. Réduit’s technology ensures every drop of product matters, by making them 38 times more effective than traditionally applied beauty and hygiene treatments.
“Each week, we will be revealing more about what Réduit’s never-before-seen technologies can do, with a whole range of new products and exciting promotions. We’ll also be sharing the inspiration behind our innovation, providing an intimate, behind-the-scenes look at exciting new product concepts, and opportunities to engage with the brand over its extended launch period,” Peros added.
Prices for the new products range from $24.90 to $199. They will be available on Amazon Launchpad, as well as a selected number of high-end department stores and e-commerce sites.
