As it works through restructuring after filing Chapter 11 bankruptcy protection, Neiman Marcus is pushing forward, adapting to the times with a new campaign that reimagines the storied “Fall Book” into a digital experience.
Among the highlights, the Neiman’s State of Mind campaign will feature a “Focus on Diversity” chapter that highlights Neiman’s brand partners of color. New content will be introduced throughout the fall season at neimanmarcus.com/magazine.
The news is especially welcome as minority designers and brands continue to struggle for recognition and financial support. Though there’s still much to be done to equalize the playing field, the announcement is a step in the right direction.
The Neiman’s State of Mind campaign will focus on editorial storytelling, firsthand access to industry experts and designers, and curated collections.
“Neiman’s State of Mind celebrates the moments that make fashion magical, promising that shopping continues to be personal, elevated and innovative,” said Lana Todorovich, president and chief merchandising officer at Neiman Marcus. “We look forward to building stronger brand engagement and deeper customer relationships through this innovative campaign.”
As the season continues, Neiman’s team will reveal their inspiration, selections and advice on how customers can find magic and beauty in their new lifestyles and access new Neiman services.
