Nordstrom is expanding its Inclusive Beauty assortment this spring season with the addition of 12 new Black- founded beauty brands. The curated assortment of products are created for everyone – regardless of skin or hair type, tone, complexion or texture.
The new brands to launch include 54 Thrones, Rosen, Sienna Naturals, UnSun, Brown Girl Jane, Auda B, London Grant, Spraise, Buttah Beneath your Mask, AJ Crimson, and most notably, UOMA – the cosmetics brand founded by former beauty executive and entrepreneur, Sharon Chuter.
The expansion of these brands supports Nordstrom’s mission toward meeting its diversity, inclusion and belonging goals that were announced last year, specifically to achieve an increase to $500 million in sales from Black- and/or Latinx-operated, designed or owned brands by 2025.
Inclusive Beauty can be found in 27 select Nordstrom stores and online at
nordstrom.com/inclusive-beauty.
