Today, Payless announced its relaunch into the North American market, unveiling an immersive e-commerce platform and new brick-and-mortar retail concept stores.
Formally dropping “ShoeSource” from the brand name, the reemerging Payless will offer the same value it is known for, now across a range of apparel, accessories and footwear.
“We’re back, and bringing more community responsibility, fashion-forward footwear and on-trend partnerships to our 60 million+ Payless customers who have missed us,” said Jared Margolis, CEO of Payless. “We saw an opportunity for the brand to relaunch into the U.S. market, providing our community with the affordable, value-driven products they’ve always searched for, now across multiple categories, at a time when value couldn’t be more critical. Payless is for everyone, and now, more than ever, the world needs to pay less. We are so excited to bring Payless back to you, so you and future generations to come can lead the way forward.”
Kicking off today, U.S. consumers can shop on the new e-commerce platform. From beloved private label brands, like AirWalk, American Eagle and many more, to K-Swiss, Kendall + Kylie and Aerosoles, Payless is rolling out a variety of diverse community partnerships throughout the year.
Payless plans to open 300 to 500 free-standing stores across North America over the next five years, beginning with the launch of the first prototype store in Miami, Florida, the new home and headquarters for the brand. The new store locations will be in addition to the brand’s existing 700 international stores – 298 franchise and 412 Latin and Central America locations.
