Makeup artist Mario Dedivanovic has launched namesake luxury beauty brand MAKEUP BY MARIO, featuring 21 high-quality products and tools for eyes and skin, with every shade universal and created for all human skin tones.
“With Makeup by Mario, I’ve taken my signature techniques and transformed them into accessible pro products inspired by the ones I’ve loved and used throughout my career,” Mario said. “When I teach my masterclasses, I take my students through my entire thought process and demonstrate all of my techniques. Now, my techniques and philosophy are infused into my products.”
A master of invention and reinvention for more than 20 years, Dedivanovic formulated this collection with an uncompromising emphasis on product performance.
“It is my mission that everyone feels secure, confident, and trusts in these products,” he said. “Makeup by Mario is my passion and love for makeup artistry encapsulated in a very intentional collection, crafted to deliver a luxurious and professional makeup experience that isn’t precious. Everyone should have access to the very best quality formulas. That is so important to me.”
Makeup by Mario launched exclusively at Sephora stores nationwide, sephora.com and makeupbymario.com, with expansion into further categories starting late 2020 and early 2021. Products are $14 to $48.
Follow the brand @makeupbymario
