Saks Fifth Avenue’s spring campaign features powerful voices who are shaping the future in their industries. Starring comedian, actress and producer, Tiffany Haddish, and global Latin music idol, Maluma, the “Here for the Future” campaign celebrates forward-looking, innovative designers, artists and activists.
“Saks is committed to using our voice to engage with our customers in meaningful and authentic ways,” said Emily Essner, chief marketing officer for Saks Fifth Avenue. “As an arbiter of fashion, culture and lifestyle, Saks strives to elevate timely and relevant topics that are of interest to our customers. ‘Here for the Future’ reflects the important issues impacting our world today and our focus on championing voices who are using their creativity and passion to help secure a bright future for us all.”
The campaign, which can be found across Saks print and digital channels, was also featured in the iconic Fifth Avenue windows of the Saks New York flagship in February. The women’s and men’s Spring Books can be found in Saks stores or online at saks.com/c/content/catalogs.
