Today, Sephora revealed its new digital storefront collaboration with Instagram, bringing an enhanced online shopping experience for the beauty brand’s 20 million followers.
With the new feature, you can buy a product available with checkout from your feed or within stories at the moment of inspiration.
Shoppers will still get Sephora perks, including earning Beauty Insider points on Instagram checkout purchases, Sephora client service, easy returns and more.
For more information on the perks of being a Sephora client and learning more about its best-in-class Beauty Insider loyalty program, visit sephora.com.
