Leading eyewear designer and marketer, FGX International, announced the launch of Sofía Vergara x Foster Grant, a collaboration between the award-winning actress and entrepreneurial powerhouse, and the globally recognized eyewear brand.
This collection of eyewear came at the perfect time, as more people need affordable eye care than ever. Many are working from home and spending time reading and in front of the computer. The collection from Foster Grant provides solutions for today’s needs at a great price.
The collaboration includes 24 styles available in a medley of trendy colors. Each style was individually appointed by Vergara, available for $31 to $41, exclusively on fostergrant.com, readers.com and walmart.com.
“I have loved creating my eyewear collection with Foster Grant. Not only does the brand have such a rich heritage and solid commitment to giving back to those in need, but they were fun to work with while bringing my ideas to life,” Vergara said.
“I wear readers myself, and now that I am home reading so much more, I know how important they are to so many of us. I also know a woman wants to feel good when wearing them, wherever she is. I wanted to offer fashionable, chic, fresh eyewear styles, allowing women to not just to see, but to see beautifully,” she added.
Both collaborators are excited to announce Specs for Specs, a new charity initiative where Foster Grant will donate one pair of reading glasses to RestoringVision for every pair of Sofia Vergara x Foster Grant eyewear sold. The initiative will support the world’s largest disability – uncorrected vision impairment. About one-third of the global population lives with uncorrected vision. Nearly one billion people only need reading glasses to improve their vision, yet 500 million live in impoverished communities with limited access to reading glasses.
“Teaming up with Sofia Vergara will allow us to shine a new, bright light on a significant global health issue, only exasperated through these current challenging times that as a company, we’re committed to solving,” said Lisa Lord, vice president of licensing, FGX. “Sofia’s collection of Foster Grant eyewear gives our customers a stylish assortment of eyewear at such accessible prices, with the added bonus of knowing you’re giving back with every pair purchased. We’re thrilled and thankful to partner with Sofia on this incredible endeavor, and hope her collection inspires fun and fashion, as well as very real solutions for global needs right now.”
The reading glasses feature a range of magnifications for both traditional readers and Multi Focus Blue reading glasses that afford wearers advanced lenses with three strengths in each pair, plus a blue light coating. The SunReaders styles come in both a full magnification lens, as well as a hidden bifocal style that allows for outdoor reading in style. All sunglasses and SunReaders styles have a 100% UVA-UVB lens.
