The godmother of breaking beauty barriers, Tyra Banks has always been an advocate for beauty inclusivity, and led the call for diverse beauty before it was a trend.
On Feb. 24, Banks announced the launch of ticket sales for her newest creation, ModelLand, a story-driven attraction in Santa Monica, California, that features fashion, beauty, photo shoots, runways, shopping and theater.
The multi-level attraction is a place to live the ultimate modeling fantasy. Infused with breakthrough empowerment and ideologies of self love, ModelLand combines the glamour of “America’s Next Top Model,” the whimsy of Willy Wonka, and the magic of Disneyland, to make both fashion and beauty a fun, theatrical and empowering experience for all, redefining the meaning of “model.”
Banks was the first African American woman to be featured on the covers of GQ and the Sports Illustrated swimsuit issue. She became a top-earning model in the early 2000s, and gained her own reality TV series, “America’s Next Top Model.” The show, first aired in 2003, was televised to challenge the norms of the fashion world.
“I believe all shapes and all sizes and all ages and all shades deserve to feel beautiful, powerful, and be the fantasy versions of themselves. ModelLand is not just an attraction. It’s a place full of story that challenges what ‘attractive’ means,” Banks said.
“When you step into ModelLand, you enter a fantastical world where we celebrate your uniqueness, while we help you master your angles and up your photo game. You are ModelLand’s star. Our cameras are waiting for you,” she added.
Here’s some of what to expect at ModelLand:
PRO-PHOTO MOMENTS
- Each visitor will receive a personalized digital lookbook of themselves, customized with fierce photos taken by ModelLand’s professional cameras. #NotSelfies
- Every photo opp, every camera angle and every lighting setup has been produced by Banks and her preeminent photography team, which includes world-class technologists.
- ModelLand photos include customized lighting, some of which changes to complement each guest’s individual skin tone and features.
IMMERSIVE THEATER
Visitors can also expect interactive storytelling and surprise performances to further enhance the one-of-a-kind experience.
- ModelLand’s talented cast of performers have worked with artists such as Kanye West, Beyoncé and Justin Bieber.
- The ModelLand journey is deepened with an original musical score that takes guests on an emotional journey, featuring the original song “T.O.O.K.I.E & B.R.A.V.O.,” the singing and co-songwriting debut of today’s hottest male model, Alton Mason.
DISCOVERY!
Everyone that enters ModelLand’s doors is automatically in the running to be discovered by the ModelLand Discovery Society, who constantly scan the attraction for beauties of all shapes, sizes, ages and shades. Every hallway is a runway, even when you think no one is watching, and you never know when Banks herself will personally discover you there!
Each week, during the month of May, unique beauties, from moms, dads, teens 16-plus, and “age ain’t nothing but a number” categories will be chosen by Banks to star in a professional next-level cosmetics campaign. This is an opportunity of a lifetime that no one will not want to miss. Tickets will sell fast, so don’t wait to book.
ModelLand Ticket Tiers:
GENERAL ACCESS
ModelLand will feature a general access ticket that whisks you away into the world of fantasy and fierceness. You will learn how to take industry-quality photos and leave with your own digital lookbook. Every time you return, you will create a new lookbook to add to your collection. Don’t worry, it also offers posing tips and tricks from Banks that will help you take your photos to the next level.
FANTASCENE PHOTOSHOOT
A custom high-fashion photo shoot in ModelLand’s luxurious grand lounge includes a makeover look complete with dream-worthy makeup, hair and wardrobe styling from professional artists, a photo studio session with a photographer, and access to limited-edition products.
FANTASCENE DREAM
The experience starts before you even arrive at ModelLand, with a personal consultation with a fashion and beauty expert to customize your fantasy photo shoot look from head to toe. It includes additional couture styling and wardrobe changes, more magazine cover-worthy photos, a model goodie gift bag, a luxurious robe and a custom, curated artful “photo grid” made specifically for your social media account.
Tickets are available now at model-land.com.
