There is strength in numbers. Southern California-based global lifestyle brand UGG, and parent company Deckers Brands will launch the “Santa Barbara Better Together Fund,” and are donating over $1 million to the COVID-19 pandemic relief efforts through financial and product donations.
The fund’s mission is to bring a sense of comfort and support during this unparalleled time.
Deckers Brands has established the fund at the Santa Barbara Foundation, and pledged to support in Santa Barbara, where UGG has been headquartered for over 47 years. The fund also calls for other community leaders to aid small businesses and deliver supplies during this time.
Additionally, it has partnered with Santa Barbara-based Sansum Clinic, one of the oldest nonprofit outpatient clinics and largest health care providers on the south and central coasts of California. Deckers has pledged to provide one pair of UGG and Hoka products to 145 health care workers who are on the frontlines of Sansum’s COVID-19 response.
Supporting New York and the Globe
Given the crisis in New York, the brand’s loyal consumer base and home to four brick-and-mortar stores, Deckers has committed to donate funds to NYC Health + Hospitals, the largest public health care system in the nation, who cares for everyone, regardless of their ability to pay or immigration status. Its powerful workforce of more than 42,000 employees are on the frontlines caring for New Yorkers in emergency rooms, ICUs, community health centers and nursing homes.
The brand has also collaborated with select hotels that have opened their rooms to first responders and medical personnel who are serving during the crisis. When these courageous health care workers return to their rooms after a challenging day, they will be welcomed with comforting UGG products, such as luxurious slippers and robes.
#UGGTOGETHER Instagram Giveaway to Real-Life Heroes
UGG launched an Instagram giveaway on Friday, April 10, dubbed #UGGTOGETHER. Every week, for a month, the brand is donating 500 pairs of slippers to individuals highlighting their stories and providing a dose of happiness amidst all of the chaos.
Deckers Brands and UGG are united with the world in fighting the spread of COVID-19. The company will continue to monitor updates on developments related to the virus and focus on the wellness of all.
