H&M announces a global collaboration with fashion icon and muse Iris Apfel, who turned 100 years old with an epic celebration during fashion week. The Iris Apfel x H&M collection – set to launch in early 2022 – will include a stunning assortment of clothing and accessories – all created to embrace Iris’ bold sense of style and independence in mind.
“I think H&M is fabulous and are absolute pioneers in their field – which I love,” said Iris. I love doing high style at affordable prices, which H&M has mastered.”
“Iris epitomizes personal style – a style that is both beautifully flamboyant and eclectic as well as being totally ageless,” said H&M Women’s Wear Creative Advisor Ann-Sofie Johansson. “She shows what fashion is all about – a means to express yourself, who you are or want to be and having fun at the same time – a true inspirer.”
Key pieces in the collection include colorful coordinating sets, floral suits, tiered ruffle dresses and bright printed dresses, featuring a mix of textures, interesting cuts and patterns. A jewelry and accessory line has also been designed to complement the wardrobe. Taking inspiration from Iris’s layered look and love of chunky statement pieces, the accessories pull from many themes including plants, animals, and treasures from another world.
