Rare Beauty, founded and created by Selena Gomez, this week announced the launch of the first line of Rare Beauty products in the United States, Canada and Mexico.
The full line of protects in 14 categories hits Sephora stores and sephora.com on Sept. 3.
Selena’s passion for beauty products was born at a young age, from the moment she sat in her first makeup chair. Over the last two years, she channeled that love into the development of Rare Beauty to challenge the beauty myth of physical perfection.
“I’m so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare,” Gomez said. “These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy. It’s not something you need. I want every person to feel beautiful exactly as they are.”
One percent of all sales will go toward the brand’s Rare Impact Fund, which plans to raise $100 million over the next 10 years to help address the gaps in mental health services for underserved communities.
