Iconic global brand United Colors of Benetton will open its first United States pop-up shop in more than four years.
The four-week pop-up in Los Angeles begins this weekend and wraps up on Nov. 24.
The shop will be a physical monument to the brand’s DNA of colorful energy, Italian knitwear, creative detail and sporty-chic pieces. All items from the pop-up displays will be available through the new U.S. e-commerce platform, us.benetton.com. Shipping is free for purchases of more than $50, with free returns and exchanges.
Benetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of about 5,000 stores.
