Caleres, a St. Louis-based shoe company is thrilled to introduce the relaunch of Zodiac, which is inspired by 1970s blue jeans and rock ‘n’ roll culture, combining the styles of the past and today’s popular festival era.
Acquired by Caleres in 2005, Zodiac was created by two entrepreneurial tannery owners who played around with scraps of leather. This resulted in something new and innovative – a unique style of shoes. Worn by groupies, rock stars and socialites alike, the brand became the signature footwear of the decade. The combination of mixed and distressed leathers accented with distinctive hardware embodied the cool, free-spirited attitude of the times.
The new collection has focused on rebranding, resulting in authentic, quality footwear that is both traditional and wearable for today’s fashionable consumer. The new Zodiac will prominently feature a unique, playful assortment of boots, sandals and flats with its signature western, bohemian chic influence.
The brand showcases women’s independence and freedom of expression.
“Zodiac embodies its authentic past with a new approach to its free and easy-going mentality,” Nicolas Huneault, Caleres vice president, said. “While we were developing the new Zodiac collection, we let our past help define our future by keeping the brand true to its core values. This enabled us to deliver a bold collection that excites today’s consumer and perhaps, offers a bit of nostalgia from one of the best fashion decades.”
The diverse brand appeals to a widespread consumer base. The majority of the Spring 2020 collection retails from $69 to $129, with flat sandals starting at $69 and boots starting at $129.
Zodiac is available at various retail stores, like Macy’s and Dillard’s, and at zodiacshoes.com.
